Jaguar has launched a collaboration with one of the world’s highest-profile singer-songwriters, Dua Lipa, to launch an integrated brand-building programme across Europe. Entitled ‘The Pace‘, the programme celebrates the brand’s popular SUV models; the E-Pace, F-Pace and all-electric I-Pace. It marks a shift in marketing communications strategy for the Jaguar brand in Europe – towards […]
Category: portfolio
Jaguar’s My Electric Life in Russia
First shown in Geneva 2018, we built on the success of the ‘My Electric Life’ interactive experience which showcases the Jaguar iPace’s ‘great range, impressive charging speeds, low maintenance costs, and excellent JLR performance’. The existing experience relies on a number of AWS, Google and other services to generate the unique souvenir, based on the […]
EE Showcase Stores
EE’s premium stores ‘showcase’ in store support and the latest mobile and home technology. Consulting as a Creative Technology Director with the Poke Agency, I worked alongside Quinine to imagine a series of instore interactive experiences and product launches for EE. “A media-technology aesthetic with moments of warmth, and comfort to help democratise technology” For […]
Spotify DJ Apron
Adding flavour to the connected kitchen. Stirring, whisking, kneading and rolling. Cooking is fun and messy and best done to your favourite tunes. But changing music with soiled hands just gets your devices dirty. To solve this problem, our team in London turned to e-textiles, conductive thread, interactive fabrics, LED lights and stitched Spotify functionality into an apron.
Razorfish’s ‘Big Screen’
In the Razorfish London office we have a huge television on the wall; elegant lines, beautiful picture quality, and all too often either switched off or relegated to showing presentations. What a waste! It should welcome our clients, reward our employees and be a source of information. That’s how the idea for Big Screen was […]