Jaguar Sets The Pace w/ Dua Lipa

Jaguar has launched a collaboration with one of the world’s highest-profile singer-songwriters, Dua Lipa, to launch an integrated brand-building programme across Europe. Entitled ‘The Pace‘, the programme celebrates the brand’s popular SUV models; the E-Pace, F-Pace and all-electric I-Pace. It marks a shift in marketing communications strategy for the Jaguar brand in Europe – towards […]

Article: Say one sentence and it’s done in the AI-first world

Contribution to an article on AI, published in The Guardian by Joanna Goodman. Conversational commerce and artificial intelligence as a utility will change the way we interact with tech, brands and each other. Martin Hollywood, lead creative technologist at Razorfish London highlights the role of wearables as notification devices. Voice is emerging as the primary user interface (UI) […]

The Future of AI in Banking

Last week I was asked to contribute to an article in The Independent on the ‘future of AI in banking for customers and Cybersecurity‘. In this case the copy wasn’t quoted but here’s the gist: Creating great Customer Service is not just about reducing ‘false positives’ with CyberSecurity AIs (basic parameters: out of the country/office hours) […]