AI & AR: Jaguar ‘Catwalk’

Jaguar Adaptive Dynamics Launched at Paris Auto show 2018, the Jaguar and Labs exhibits were strategically positioned amongst the vehicle displays across the Auto Show stand. ‘Catwalk’, a world-first, interactive digital feline jaguar, animating in real-time and using AI machine learning to tell the Jaguar Adaptive Dynamics story that reacts to the audience using AI […]

Jaguar Lab. International Autoshows

Innovation Labs is a project designed to transform people’s perception of Jaguar and Land Rovers brand commitment to technological innovation in the most surprising, emotive and thought-provoking ways. Creating a vision that is relevant to a global audience and future-proofed for both today and tomorrow. Challenge To create a suite of next level brand experiences […]

Formula E VR

The exhilarating four-minute Formula E VR experience takes visitors on a multi-sensory journey through Jaguar’s racing heritage, challenging them to compete with other drivers and visit the key locations of Formula E series. Users create their own avatar and join five other members of the public in an immersive Virtual Reality theatre on the Jaguar […]