First shown in Geneva 2018, we built on the success of the ‘My Electric Life’ interactive experience which showcases the Jaguar iPace’s ‘great range, impressive charging speeds, low maintenance costs, and excellent JLR performance’. 

The existing experience relies on a number of AWS, Google and other services to generate the unique souvenir, based on the user selecting a beginning and end location. Our task for Russia’s Experience Centres was to create an offline version without losing JLR’s vision and execution of electric vehicles. This required new UX and designs for the frontend, whilst a matrix of locations was fed through the existing cloud-based ‘hyperlapse engine’ to great a repository of videos that our developers could link to user selections.

The key digital souvenir is a hyper lapse video of the user’s journey across Europe.

Physical model produced by Frozen Fish