EE Showcase Stores

EE’s premium stores ‘showcase’ in store support and the latest mobile and home technology.

Consulting as a Creative Technology Director with the Poke Agency, I worked alongside Quinine to imagine a series of instore interactive experiences and product launches for EE.

“A media-technology aesthetic with moments of warmth, and comfort to help democratise technology”

For more information on the stores, please visit:

“… you need to look at retail experience through a variety of lenses to create successful retail strategy. The task is too large and the risks too great to use a singular customer-centric approach.”

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