The exhilarating four-minute Formula E VR experience takes visitors on a multi-sensory journey through Jaguar’s racing heritage, challenging them to compete with other drivers and visit the key locations of Formula E series.

Users create their own avatar and join five other members of the public in an immersive Virtual Reality theatre on the Jaguar Land Rover stand. Each user will be positioned in a self-contained racing seat, with steering wheel and headset. HTC Vive and the latest gaming technology is used to transport the user to another reality. Each seat is fitted with a rumble pack and the drivers feel a rush of wind to their faces as they ‘take off’ down the track.

Originally launched in 2016, 2018 saw new graphics and livery as well as the introduction of new architecture to support the evolution of game play.