AI & AR: Jaguar ‘Catwalk’

Jaguar Adaptive Dynamics

Launched at Paris Auto show 2018, the Jaguar and Labs exhibits were strategically positioned amongst the vehicle displays across the Auto Show stand.

Video: user flow

‘Catwalk’, a world-first, interactive digital feline jaguar, animating in real-time and using AI machine learning to tell the Jaguar Adaptive Dynamics story that reacts to the audience using AI gesture recognition.
The experience ends with an AR moment where the viewer interacts with the cat and their video is shared via our API to Facebook.

Video: Behind the Scenes

Learn more about the project