Land Rover Lab. International Autoshows

Innovation Labs is a project designed to transform people’s perception of Jaguar and Land Rovers brand commitment to technological innovation in the most surprising, emotive and thought-provoking ways. Creating a vision that is relevant to a global audience and future-proofed for both today and tomorrow.

Challenge

To create a suite of next level brand experiences that entice new audiences and help to secure future product sales. 

In answering the brief we needed to deliver a creative platform for Jaguar and Land Rover to tell their unique stories of innovation in the most unexpected and insightful ways. Our storytelling was based around a specially selected suite of features, from non-leather materials to suspension systems, available on vehicles both today and tomorrow.

From a physical perspective, we were challenged with ensuring the suite of exhibits offered greater levels of agility, modularity and scalability. They also needed to enable the brands to connect with consumers beyond the confines of the auto show, on a global stage – such as though social channels. 

Images: Paris Autoshow Sept. 19