The exhilarating four-minute Formula E VR experience takes visitors on a multi-sensory journey through Jaguar’s racing heritage, challenging them to compete with other drivers and visit the key locations of Formula E series. Users create their own avatar and join five other members of the public in an immersive Virtual Reality theatre on the Jaguar […]
Tag: Imagination
Jaguar Sets The Pace w/ Dua Lipa
Jaguar has launched a collaboration with one of the world’s highest-profile singer-songwriters, Dua Lipa, to launch an integrated brand-building programme across Europe. Entitled ‘The Pace‘, the programme celebrates the brand’s popular SUV models; the E-Pace, F-Pace and all-electric I-Pace. It marks a shift in marketing communications strategy for the Jaguar brand in Europe – towards […]
Jaguar’s My Electric Life in Russia
First shown in Geneva 2018, we built on the success of the ‘My Electric Life’ interactive experience which showcases the Jaguar iPace’s ‘great range, impressive charging speeds, low maintenance costs, and excellent JLR performance’. The existing experience relies on a number of AWS, Google and other services to generate the unique souvenir, based on the […]