Christmas is the busiest time of year. People appreciate a little lift during the festive season so we literally gave it to them.

We kitted out Hackney cabs with karaoke booths and called them the ‘McDonald’s Christmas Cab-i-okes’. They had taxi meters that used ‘vocal recognition’ to confirm that passengers were indeed ‘singing-a-long’ and rewarded them with free trips. The cabs travelled the UK spreading some Festive fun and giving people enjoyable moments of merriment with the McDonald’s brand.

Agency: Razorfish