An interactive installation for the NRF 2020 Vision Show in New York City. The goal of the experience was to enable SMEs to understand how IBM can help them. Ceramic RFID-enabled objects located on shelves in the installation initiated the journey by being placed on the reader. These components came together to engage the user […]
Category: Web
Web App: Range Rover Evoque
Interactive film selection tool, for Dealerships, developed as a web browser-based application allowing markets to A) select and view and/or B) download the new Evoque video assets in a various languages. More on the Evoque
Jaguar Lab. International Autoshows
Innovation Labs is a project designed to transform people’s perception of Jaguar and Land Rovers brand commitment to technological innovation in the most surprising, emotive and thought-provoking ways. Creating a vision that is relevant to a global audience and future-proofed for both today and tomorrow. Challenge To create a suite of next level brand experiences […]
Jaguar Sets The Pace w/ Dua Lipa
Jaguar has launched a collaboration with one of the world’s highest-profile singer-songwriters, Dua Lipa, to launch an integrated brand-building programme across Europe. Entitled ‘The Pace‘, the programme celebrates the brand’s popular SUV models; the E-Pace, F-Pace and all-electric I-Pace. It marks a shift in marketing communications strategy for the Jaguar brand in Europe – towards […]
McDonalds: Christmas Cab-I-Oke
Christmas is the busiest time of year. People appreciate a little lift during the festive season so we literally gave it to them. We kitted out Hackney cabs with karaoke booths and called them the ‘McDonald’s Christmas Cab-i-okes’. They had taxi meters that used ‘vocal recognition’ to confirm that passengers were indeed ‘singing-a-long’ and rewarded them […]