Innovation Labs is a project designed to transform people’s perception of Jaguar and Land Rovers brand commitment to technological innovation in the most surprising, emotive and thought-provoking ways. Creating a vision that is relevant to a global audience and future-proofed for both today and tomorrow. Challenge To create a suite of next level brand experiences […]
Category: Virtual Reality
Land Rover Lab. International Autoshows
Innovation Labs is a project designed to transform people’s perception of Jaguar and Land Rovers brand commitment to technological innovation in the most surprising, emotive and thought-provoking ways. Creating a vision that is relevant to a global audience and future-proofed for both today and tomorrow. Challenge To create a suite of next level brand experiences […]
Formula E VR
The exhilarating four-minute Formula E VR experience takes visitors on a multi-sensory journey through Jaguar’s racing heritage, challenging them to compete with other drivers and visit the key locations of Formula E series. Users create their own avatar and join five other members of the public in an immersive Virtual Reality theatre on the Jaguar […]
Electronic empathy: meet the next wave of virtual reality
I was delighted to be asked by journalist Joanna Goodman to comment on how Brands are experimenting with immersive technology to create electronic empathy – blending digital and experiential marketing to bring shared experiences to a wider audience. “This ‘real world’ AR opens new brand opportunities, not only for sponsorship, real world retail gamification and foot […]
Virtual reality: are you ready for surreal estate?
Journalist Joanna Goodman asked me the question: Virtual reality is helping make experiential marketing scalable, but do consumers actually want these types of experiences? “The future is about being there, albeit virtually – fusing the real and the digital spaces,” adds Martin Hollywood, lead creative technologist at Razorfish London. Like Cline’s Oasis, sophisticated, commercial VR is […]