Over 3 million britons work night shifts and battle through long hours, tiredness and fatigue. McDonald’s many restaurants are open all night and perfectly placed to give these people a pick-me-up. The idea: We developed a smartwatch app especially for McDonald’s overnight customers to help them stay awake – The Night Watch. Agency: Razorfish
Category: portfolio
McDonalds: Christmas Cab-I-Oke
Christmas is the busiest time of year. People appreciate a little lift during the festive season so we literally gave it to them. We kitted out Hackney cabs with karaoke booths and called them the ‘McDonald’s Christmas Cab-i-okes’. They had taxi meters that used ‘vocal recognition’ to confirm that passengers were indeed ‘singing-a-long’ and rewarded them […]
Alcon London Stare – Bus Stop
As part of The London Stare, we took the epic DAILIES TOTAL1® staring competition to the streets of London, using state-of-the-art technology. People waiting for their bus put their eyes to the test against four different characters. Ten interactive bus stop sights around London invite you to test your metal and stare down one of […]
Alcon London Stare – East vs West
Eye contact makes us feel uncomfortable. We put this to the test in The London Stare. DAILIES TOTAL1® hosted an epic stare-off between East and West London, with shoppers from both Westfield shopping centres going eye-to-eye in a live staring competition. Who won? Find out. Agency: Razorfish
McDonalds: Knitmas Greetings
McDonald’s is inviting the public to come and create their own 3D knitted stocking as part of the ‘Knitmas Greetings’ campaign. Using a highly-responsive and intuitive interface, which also showcases the fast food chain’s Festive Menu, visitors can choose a Christmas greeting, pick the colour of their yarn and select from a range of seasonal patterns […]