As part of The London Stare, we took the epic DAILIES TOTAL1® staring competition to the streets of London, using state-of-the-art technology. People waiting for their bus put their eyes to the test against four different characters.

Ten interactive bus stop sights around London invite you to test your metal and stare down one of four colourful, kooky characters.The films sit in a DOOH world first. The technology knows when you are staring and can spot you blinking.
Play and win a ticket for a free trial in a any number of nearby options. There is also an online incarnation.

Agency: Razorfish