Spotify’s DJ Apron

Adding flavour to the connected kitchen. Stirring, whisking, kneading and rolling. Cooking is fun and messy and best done to your favourite tunes. But changing music with soiled hands just gets your devices dirty. To solve this problem, our team in London turned to e-textiles, conductive thread, interactive fabrics, LED lights and stitched Spotify functionality into an apron.

Electronic empathy: meet the next wave of virtual reality

I was delighted to be asked by journalist Joanna Goodman to comment on how Brands are experimenting with immersive technology to create electronic empathy – blending digital and experiential marketing to bring shared experiences to a wider audience. “This ‘real world’ AR opens new brand opportunities, not only for sponsorship, real world retail gamification and foot […]