Over 3 million britons work night shifts and battle through long hours, tiredness and fatigue. McDonald’s many restaurants are open all night and perfectly placed to give these people a pick-me-up. The idea: We developed a smartwatch app especially for McDonald’s overnight customers to help them stay awake – The Night Watch. Agency: Razorfish
Author: @thathollywood
Management Today – Capitalising on the Internet of Things
Contribution to an article on the Internet of Things for Management Today. The journalist was looking to discuss ‘the effect it’s likely to have on the commercial world and how businesses will be able to capitalise on it in the future.‘
How Deadpool taught me to love again
Unlikely as it sounds the foul-mouthed, ultra violence of Deadpool has rekindled my love of Cinema-going. – Gone are the local cinemas of my youth, replaced by Cineplex’s with 20 screens, sticky floors, plastic food and a fast-food-chain mentality. I’m sure, like many in my demographic, a trip to the cinema these days consists of whatever […]
Digital assistants: a new brand platform
I was recently asked to contribute 250 words for an article on Virtual Assistants (and how they applied to Brands), in the wake of Mark Zuckerberg’s aim to create his own ‘Jarvis’. Not surprisingly I got carried away, and even edited struggled to keep my thoughts to 500 words! Guardian, I’ll be more succinct next […]
McDonalds: Christmas Cab-I-Oke
Christmas is the busiest time of year. People appreciate a little lift during the festive season so we literally gave it to them. We kitted out Hackney cabs with karaoke booths and called them the ‘McDonald’s Christmas Cab-i-okes’. They had taxi meters that used ‘vocal recognition’ to confirm that passengers were indeed ‘singing-a-long’ and rewarded them […]