Unilever has launched a YouTube channel filled with hair-styling tutorials from video bloggers, marking the first time the company has promoted multiple brands in a single campaign. Razorfish London collaborated with Unilever on the platform, which is called All Things Hair and incorporates brands such as Toni & Guy, Dove and VO5. The channel learns what hair-styling tips women search for on Google and forwards these queries to a team of video bloggers, who are paid by Unilever to create tutorials. 

All Things Hair is a platform filled with hair styling tutorials from leading video bloggers which can be filtered and search to find that perfect style for you to express yourself. That content isn’t arbitrary however, rather selected based on Google searches. All Things Hair is using Google data to see what customers are searching for and then asking bloggers to make videos to meet the demand.

Read more at: Campaign 1, Campaign 2, Shorty Awards

Technologies:
HTML5, CSS3
Ember
Python
Django
Akamai
PostgreSQL
Elastic Search

Awards: BIMA, Webby, Brand Republic

Agency: Razorfish