First off, this isn’t a rant on wearables, more a explanation on why I don’t have one* You’d think I would, as every meeting with a tech agency requires at least someone to be smugly wearing a Jawbone (in much the way I cradled the first iPhone in 2007). They are ubiquitously male, slim, media-types. Oh hang on. […]
Category: Jack Morton blog
A bit of love for Open Data and Crowdsourcing
As we marketing agencies look towards maximising a Brands reach or just quantifying Justin Bieber’s latest snaffu through hashtags, there are agents among us seeking to make our lives better by the very same technologies. Nerds for Nature, are ‘bringing together technologists and environmental professionals to collaboratively build awesome tools to understand, protect, and revive […]
Own Your Future
I’m now blogging for Jack Morton Worldwide, and my inaugural post went online last night. Much has been said about Google’s $3.2 Billion purchase of NEST, but I was more interested in how they paid for it with your data.