I was delighted to be asked by journalist Joanna Goodman to comment on how Brands are experimenting with immersive technology to create electronic empathy – blending digital and experiential marketing to bring shared experiences to a wider audience. “This ‘real world’ AR opens new brand opportunities, not only for sponsorship, real world retail gamification and foot […]
Virtual reality: are you ready for surreal estate?
Journalist Joanna Goodman asked me the question: Virtual reality is helping make experiential marketing scalable, but do consumers actually want these types of experiences? “The future is about being there, albeit virtually – fusing the real and the digital spaces,” adds Martin Hollywood, lead creative technologist at Razorfish London. Like Cline’s Oasis, sophisticated, commercial VR is […]
Article: Say one sentence and it’s done in the AI-first world
Contribution to an article on AI, published in The Guardian by Joanna Goodman. Conversational commerce and artificial intelligence as a utility will change the way we interact with tech, brands and each other. Martin Hollywood, lead creative technologist at Razorfish London highlights the role of wearables as notification devices. Voice is emerging as the primary user interface (UI) […]
Security, Privacy, Ownership of Self: Not just Buzzwords.
I wrote this at the outbreak of the FBI vs Apple ‘San Bernardino’ Case, the article was recently published in full by Digital Marketing Magazine. Extract: Over the next few years the ripples this stone has created will continue to spread, we’ll see the argument surrounding privacy and data rear its head again and again, as we allow more […]
The Future of AI in Banking
Last week I was asked to contribute to an article in The Independent on the ‘future of AI in banking for customers and Cybersecurity‘. In this case the copy wasn’t quoted but here’s the gist: Creating great Customer Service is not just about reducing ‘false positives’ with CyberSecurity AIs (basic parameters: out of the country/office hours) […]